1.ABSTRACT
In this essay, I discuss the current mobile telephony environment in Kenya with special emphasis on Zain's performance in relation to Safaricom's and drawing parallels between the two mobile phone companies. The performance will cover a brief history of Zain, it's business model , weaknesses, and it's financial performance since inception.
This essay will also attempt to offer solutions on how Zain can increase its Average Revenue Per User (ARPU) thereby improving its bottomline.
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